The only things that are going to stand in your way are your own perceptions.
Let me try to address some of these now:
It’s too far
If you don’t live near our facility that could be a strong reason for not joining us. However, if too far is anywhere within a 45min drive, then I’d ask how seriously you are taking your career. We have members who travel over an hour to get to work each day. Some who have taken a weekday home near their office, because they live so far away. I’m not suggesting you do that (especially if you have no guarantee of a quick client base), but I travel for 35-40mins every day to come to this gym. We have another trainer who travels further. To say distance is an issue because we are not within 15mins of your house is the same as a client saying they can’t when the truth is, they can’t be bothered.
If you truly are beyond a reasonable travel distance (ie an hour or more) but you’ve found this page anyway, then it’s unlikely you’ll have a similar facility on your doorstep. We are pretty unique. However, you can still take the points here and have a read a this, before making any decisions on where you should set up.
I can say, definitively though, unless you have an amazingly infectious personality and people just love being around you, regardless of your prowess as a coach or personal trainer, a large commercial gym is probably a bad idea and you may need to look at what else is available or consider creating something of your own (though I strongly recommend this only as a last resort as the logistics in starting from scratch are extremely onerous). Meantime stay tuned to this site as I will be looking to post more content to help trainers make the most of their career options in the future.
Not enough members
The cry of the desperate!
The need to get clients super quick because there is a desperation to earn money due to financial stresses.
In this situation, you are simply not ready to build a business from scratch. It either needs to be in tandem with something that is there to pay your bills (a part time or weekend job) or you need to have enough resources (parents, savings, an understanding spouse etc) to support your day to day life until you build to something solid. Because starting from a point of desperation is a hole you will never get out of.
If you think you are going to walk in and just have clients land on your lap, you are deluding yourself.
In large budget or chain gyms, the law of large numbers ensures that, because they have thousands of members, you, by just being one of the listed PTs, are likely to pick up a few clients. If you are the only trainer available at 6pm on a Monday, for example, someone is bound to select you for that reason.
Our online presence (ranking number 1 on average for gyms searched for in the area) means we get a solid drip feed of enquiries regarding personal training. And so, all PTs are likely to pick up a few clients by chance throughout the year. But to build a solid profile and a reliable client base requires action on your part.
We will give you the platform to shout from, but you must be prepared to get on that platform and make yourself known.
That means positively interacting with all our members. Creating content (videos, articles, infographics, audio content etc). The medium should simply be whatever you feel comfortable with and will never be forced on you. But if you simply turn up and do nothing, you are likely to get nothing (or very little).
And writing one article and expecting the floodgates to open is delusional.
You need to build and nurture a relationship with YOUR audience. That means knowing what your audience looks like and not worrying about offending or missing out on the others.
There is an audience of over 150,000 possible clients out there remember (more if you include those who have not yet joined a gym). You need to speak to around 0.1% of those (around 150) and then have 10% of those who listen turn into paying clients. And even that would be too many (15).
The outline shows you can build to an income of over £30,000 from just 10 clients and a solid gym activity around you.
Isn’t that enough to be targeting as a starting point?
Once you are established, you are targeting over £50K and with plenty of spare time to look at other avenues of revenue (speaking gigs, writing a book, creating programmes etc). But that’s something to look at once you are established.
If you can build to over £30,000 as a starting point, in the Glasgow area, that’s a decent income. And so all your focus should be on working with the model and the ethos (of delivering high end, stress free, solutions for clients) that makes that a reality.
That should be the foundation that is then built upon.
No distractions. No trying to do workshops, online training or gimmicky classes just to get an extra few hundred pounds in your pocket this month, whilst putting the long-term plan on the back foot.
No operating outside the team by pushing for a client you know would be better suited with another trainer, to sign up with you. Or fearing the idea of other trainers joining the team. There is enough of an audience to go around if you can prove your worth. Everyone has their own unique skillsets. And if everyone sticks to their lane and helps promote the best options, even if it is not you in every instance, the result is the clients always get the best option, and your reputation grows with it.
Plus, our bonus structure means, so long as the gym income grows, everyone will benefit. So, it’s a win win.
If you can get over these distracting thoughts, habits and beliefs, you can truly build something amazing.
The choice is very much yours.
But don’t make your mind up yet.
Get in touch arrange a time to come in, see the facility, chat things through further and take things from there.
After all, we need to ensure you are a good fit for us too.
Send me an email (or fill in the form below) and let me know when you are free to come in for a chat and hopefully this could be the start of a beautiful friendship and a new, more focused path for your future and the betterment of the industry as a whole.